Posts Tagged ‘chipotle’

Burritos with a side of book? Chipotle tries it out.


Here’s some interesting news for people who love to eat and read. Johnathan Foer was sitting in Chipotle with nothing to read and bingo! Inspiration! Foer has joined forces with the Chipotle chain of restaurants to print stories on their paper cups. Whose stories? For starters, Toni Morrison, and George Saunders. He was going for a mix of styles, fiction and non fiction, a way to expose some 800,000 Americans to a sample of good writing.

Clever idea, or not? Do you think other chains should get in on the act? Maybe  Starbucks could print the next Stephen King effort on their cups? Or Pinkberry could feature a J.K. Rowling story or two? What do you think of this idea? Giving away a Barnes and Noble gift card this month.