Yep, I worked real hard to land that first publishing contract and boy howdy, it wasn’t a piece of cake to land the other thirty plus either. Writing professionally is difficult and we authors have an obligation to trot our names, awards and five star reviews out into the world to encourage people to BUY OUR BOOKS, FOR CRYING OUT LOUD. Writing books goes hand in hand with selling them, and if one is to continue in this biz, tooting our author horns is vital. But here’s the thing…it’s really important to keep the priorities clear when one is in this nutty business. In order that my head does not begin to put too much stock in my press releases, I remind myself that, at the end of the day, people will not remember my cover, my book, and my reviews no matter how many stars are attached. It’s not false modesty, it’s fact. Each year more than a million books are published, so my meticulously crafted words are buried in an avalanche of plenty of other fancy syllables from a bazillion other wordsmiths a lot more talented than I. (#noraroberts, #irenehannon, #geronimostilton)
So now that I’ve eaten that slice of humble pie, let me just wrap my mind around three sure fire practices that might just annoy the beejeebers out of my friends. (Pay attention, Dana. You don’t have that many friends to spare.)
1. Make sure you bring up your fancy author career in every conversation. Yep, it’s sure as shooting that everyone you encounter wants to hear all about your wacky fiction writing accomplishments. Maybe you could have a tee shirt made…. “I’m An Author, Legend in My Own Mind.”
2. Be sure to promote yourself NONSTOP on all social media platforms. Don’t talk about anything else, or people might get distracted. (I’ve been told I should have at least 30,000 Twitter followers. Only 28,000 to go! Must remember to beef up tweeting schedule to fifty three times a day.)
3. Never stray outside your “writing brand persona.” You’re a suspense writer so ALL of your social media channels should reflect this. (Brace yourself, people of Instagram, Facebook, Twitter, Snapchat, etc. I am prepared to deluge you with every kind of intense, edge of your seat promotion. Repeatedly. Over and over. Until your brain memorizes the name Dana- Buy-My-Books-Mentink. (No humor or warm fuzzy sentiments allowed, people. It’s all deadly serious business.)
All kidding aside, people, I know that the reality is I need to self promote in person and on social media, but that’s my business, my real work is encouraging people. I will never forget during my student teacher days, assisting a sobbing kiddo who dropped her special belt into the toilet. Did I stick my hand in there and fish it out? Yuppers. Was that important work? Absolutely. At the end of the day, nothing I ever write will probably mean as much as fishing a belt out of the toilet for a distraught child.
I hope I never forget that lesson.
Info about Dana’s newest suspense novel